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Archive for the ‘Sensory Overload’ Category

Sensory Overload: Food At Music Festivals and a Taste Of Andrew W.K.

Thursday, May 31st, 2012


Andrew W.K. [Photo:]

Music festival season is in full swing. It seems every city (and backwoods open field) is hosting a festival for every genre imaginable this summer. And more often good food is playing a starring role on the festival circuit!

As an avid festie, a trend I’m noticing is that festivals are not only catering to the foodie-festie contingent by offering more food choices, but festivals and artists are finding unique ways to support good food! Farm Aid is helping to bring it’s own brand of good, local food from family farms, HOMEGROWN Concessions, into venues across the country to support local family farmers and offer better food options for concertgoers.  Others like The Great Googa-Mooga make good food, the folks who produce it and the chefs that craft it the focus of their festival. Bonnaroo installs a Food Truck Oasis on the festival grounds which features food from Southeast food trucks, and Newport Folk Fest offers uniquely New England cuisine amongst the standard concert fare.

While most folks in the crowd are glad to nosh well while they rock out, it’s a rare treat to see an artist partaking alongside the fans. But, Andrew WK, always partying hard, took a tasting tour of the food trucks parked at SXSW in Austin, and offered his own critique of the food being served. Check him out scarfing down deviled eggs, pork belly sliders, and bacon from the punk rock Pig Vicious truck.

Sensory Overload: MMMHop IPA by…HANSON?!

Friday, May 4th, 2012

Photo via

Remember HANSON? Even if you cringe when you hear ‘MMMBop’ now, if you’re under 25, the brothers HANSON were your favorite band in elementary school…especially when you saw the video and realized that it was actually 3 dudes with long hair rollerblading to bubblegum pop. Middle of Nowhere, the group’s first album, was the very first cassette tape I ever bought, at age 8, and I’m not ashamed to admit (ok, maybe a little ashamed) that I saw the trio perform a few years ago.

These guys have continued to thwart pop music irrelevance, perhaps as a result of carefully crafted marketing strategy.  According to littlest Hanson, Zac, “we of course make records, they are fundamental to what we do, but we wanted to create a brand so that our fans have a greater experience.” As their fans have aged, HANSON’s music, looks and brand have also gone through teenage and adult evolutions. Last December, as many of their fans reached legal drinking age the brothers announced plans to release their own beer, the aptly branded MMMHop IPA.

In addition to the beer, they recently performed with Arlo Guthrie at the Woody Guthrie Centennial celebration, have sold HANSON-branded Tom’s shoes and walk miles with fans to raise money for AIDS, produce their own art for album covers and videos, and now they’ve entered the food market selling cookie cutters, Valentines’s day chocolates, and now craft beer. I’ve been keeping my eye open for the MMMHop IPA, but haven’t yet seen it show up on shelves. I’ll let you know how it measures up to Pearl Jam’s Faithfull Ale, which I have to crack open.

For now, check out these other music-inspired libations: Hellhound On My Ale, inspired by Robert Johnson, Bitches Brew, inspired by Miles Davis,  Build a Rocket Boys Beer, created by British band Elbow, Joe Elliot’s Down ‘N’ Outz lager, and the definitely-Wilco-inspired Wilco Tango Foxtrot ale.

Tried any of these beers? Got a favorite? Share it!

Sensory Overload: Songs About Food

Friday, April 13th, 2012

The Rev. Horton Heat "Eat Steak"

Have you noticed a new sound on This week we embedded Spotify’s new music player at the bottom of our homepage, and are spinning a diverse playlist of songs about food for your listening pleasure, curated by the writers at HuffPo Food.

As the digital music streaming service Spotify unveiled its new embeddable player, Spotify Play, this week, HuffPo Food created a playlist aptly titled Songs About Food. The playlist features 29 songs by a range of artists from Talking Heads to Neil Young, Beastie Boys to The Supremes, and all of the song titles are food-focused. This is the perfect playlist “to eat with, cook with, entertain with, travel with or just zone out with.” Give it a listen, and let HuffPo Food know what other songs you’d like featured. Leave a comment to submit a request – they’ll be expanding the playlist to keep the tunes fresh!

Happy listening!