Sensory Overload: Joe Kwon and The Avett Brothers
This series explores the intersection one of nature’s perfect pairings – music and food – and the artists who are eating well and living HOMEGROWN on the road.
Treat yourself to a hearty helping of The Avett Brothers. Their sound is infectious – spirited, organic, Americana. A sometimes-joyful, sometimes-heart wrenching, always-beautiful, fusion of strings, percussion and vocal harmonies that harkens back to the band’s North Carolina roots. They’ve been on my playlist for years and I can’t wait for their new album to drop!
Image courtesy of CMT’s The Laundry Room
Brothers Seth and Scott Avett founded the band in the late 1990s and are joined by fellow bandmates Bob Crawford, Jacob Edwards and Joe Kwon. Over the past decade the band released 6 full-length albums, 3 live albums, and 4 EPs. Their latest album, I and Love and You (2009) debuted at #16 on the U.S. charts and they’ve been headlining shows and festivals all over the country, performing at Bonnaroo, Austin City Limits and at the 2011 Grammy awards alongside folksy brethren Mumford and Sons and Bob Dylan.
So what does this Americana band have to do with HOMEGROWN, you wonder? Well, it turns out, a whole lot! I dug around and found that The Avett Brothers are also big-time supporters of family farmers and local food. These guys have used their musicality to take a stance on factory farming and genetically-modified crops by playing a benefit for the Carolina Farm Stewardship Association. On a day off in Portland, they threw a spontaneous fundraiser for the Terra Nova School, an on-farm program for kids, and enjoyed the food grown and prepared by the students. But Joe Kwon, the band’s headbanging cellist, takes HOMEGROWN foodie to a whole new level.
Image courtesy of CMT’s The Laundry Room
Joe fuels his on-stage fire with healthy, homegrown eats from local farms and restaurants, and writes about it on his blog, Taste, on Tour: Food on The Road. Joe asks for food recommendations from his readers and hits up every mom-and-pop, hole-in-the-wall dive that he comes across. He takes his readers on a worldwide food tour through recipes, restaurant reviews and gorgeous food photography (a word to the wise: do not read on an empty stomach). Joe donates any proceeds from his blog to the World Food Programme, a United Nations initiative to end global hunger.
For Joe, the joy of cooking, the pleasure of eating locally and the goodness of sharing meals come naturally to him. Joe and his family “grew up around food and eating together with family…That’s it. We grew up knowing what good food was and knowing that good food is surrounded by good people.”
Joe’s taken those homegrown values on tour with the band, as he recounts to Love in Stereo:
“The blog was kind of a logical thing for me …There’s a lot of towns and restaurants that I want to go to and there’s a lot of restaurants out there that deserve attention…I especially love it when places are getting local resources and putting love into food like we put love into our music. It’s great to see restaurants that get good food from local sources that, in turn, benefit themselves and the community they live in.
I’m a big supporter of the farm-to-fork lifestyle. I have friends [in North Carolina] who are farmers on the weekends and I try to get people interested in their produce so they can sustain what they are doing. I think the things the farmers are doing here are so good for local development and the sense of community I live in; it’s all a very positive thing. If enough people do what small farmers can do for local food procurement it can greatly shift how food is grown.”
Joe also has a deep affinity for pigs and an interest in the “nose-to-tail” concept of eating the whole animal:
“I would say if I had to be personified as an animal, it’d be a pig. I love pig. My favorite meat by far. I think I’ve tried almost every part of it…I would love to be able to learn how to prep a pig, nose to tail. From making headcheese to braised hog feet. It’s an extremely eco-conscious way of cooking, and I love that … I have a hard time with roadkill, so I’m not sure how I’d deal with seeing the slaughter of an animal, but I think I need to do it. I stopped eating pork for a while after I read that Rolling Stone article on the Smithfield CAFOs [Concentrated Animal Feeding Operations]. I don’t eat bad meat anymore, meat that’s not ethically raised.”
We’ll end this installment on a poetic note. Joe’s big on writing haiku on his blog…enjoy:
“The beauty of pig
An extension of my heart
Pork belly come here.”
Check out Joe’s blog, Taste, on Tour and The Avett Brothers’ music. Mix and match tunes and foods for a perfect pairing and share your favorites with us.






















